Survey

What have you learned from your audience feedback?

To answer this question my group and I are going to conduct a survey, using the online website Survey Monkey, and undertake a focus group session, in which we will gather people that are part of our target audience and ask them direct questions responding to the promotional campaign.








The First Survey collected the information of our audience, so would could gather the information that included their gender, age, and their preference of music.
The Second Survey included questions that were all about promotional campaign including: How effectively does theme of the music video relate to the genre of the song, Would you download the track, How was our casting choice? 







The Results 



Overall we did not receive many answers for our online survey. However, limited, we did receive some useful information from our second survey, especially when it came to finding out how the audience listen to their music. We found out that our audience preferred to download music instead of buying albums in store or streaming music online. This is useful information when it comes to the distribution of the band's products.