This is the final design for the homepage of the website. Over time we have changed the font, background and colour scheme.
We have complied to conventions of websites by including links to social networking sites throughout the website so the audience are appealed to follow the band of their promotional accounts on Facebook and Twitter. Additionally we have applied to typical conventions by including a page that contains all the information of upcoming dates and venues the band will be playing in. This is all because the website is apart of a promotional campaign for the band.
This is the Bombay Bicycle Club's homepage, which we took as inspiration for our product. For example, we liked using a continuous background throughout the website and using signature dots as an element design, as we thought this was visually attractive and flowed with the colour scheme.
We also included a page that sold merchandise of the band including, sweatshirts, phone cases and vinyl stickers. This is appealing to our target audience of young people that enjoying indie pop band merchandise. On these products the bands signature, # or logo are printed, spreading the branding of the brand.
It is common for band's to sell promotional products on their websites, for example Bombay Bicycle Club and The 1975 apply to this convention.
Overall I feel that the website mainly complies the normal codes and conventions of typical band's websites. Lion The Weak's image is sold through the website and applies to spreading the word of the band, which is important as they are new in the market and need to be able to communicate to a large audience.
The CD DigiPak
Overall, I feel that the CD DigiPak challenges and conforms to typical DigiPaks. It challenges conventions because the image of the band is not on the front cover. It conforms to typical DigiPaks becuase it includes song titles, bar codes, different fonts, the title of the album and the title of the band.
The CD DigiPak
The design of the front cover was taken from George Ezra's music video Cassy O', which includes a series of aerial shots of circular items.The inside cover includes pictures of the band, I felt it was important to sell the image of the band somewhere in the DigiPak to show the audience who they were listening to because they are a new and upcoming band. The images are casual, reflecting the laid back image of the band.
The whole style of the DigiPak is to show the audience that the band are creative and a 'work in progress'. Having met the band we know that they all enjoy a good cup of tea, which sparked us to use tea as a central image.
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| George Ezra's Cassy 'O |
This is the DigiPak of Bombay Bicycle Club's latest album. Like our DigiPak the same colour scheme runs throughout, which is typical of most albums.
Katie
ReplyDeleteI really like what you have completed with your presentation so far, but this also needs completing. There are some good points on media conventions used in your music video. You could show an understanding of these conventions further. If you have used an idea or concept discussed by a media author such as Negus or Pete Fraser, then do cite/ quote these. You also need to add entries for the front and back cover of your CD digipak and homepage of your website - see me if you need help with this. An address of the evaluation question set will help evaluate how successful your have been with your products discussing what you used, developed or challenged.