Evaluation Task 4: Who would be the Target Audience for your Media Product?

During our research and planning stage we found out who our potential audience are and the importance of marketing to the right age and gender to help the film be more successful. Link to the blog post about our Target Audience.

The profile of my target audience:

• Teens and young adults of both genders
• Urban background and lifestyle
• Enjoy action and thriller films
• Have seen films like: Salt, Colombiana, Now You see Me, Inception, James Bond, Dark Knight 
• Have an online identity  

To complete this task my group had to interview different people all around the college, asking  questions relating to our thriller. The aim for this task is to establish who would be interested in seeing our thriller, so we could base our campaign around our audience. 
We asked the following questions: 

1. How old are you?
2. What is your favourite genre of film?
3. What do you expect to see in a thriller?
4. What is your favourite thriller and why? 
5. Would you go and see a film about a girl being kidnapped a gang and being turned against everything she once believed in?

I have created a mock Facebook page for the promotion of Caleidioscopio. The following captures show all the information that was available for the audience to attract them, for example a link to the official opening sequence on YouTube. I created a 'follow magnet' to encourage audiences to share news, reviews and comments of the film to generate an online viral campaign for Caleidioscopio.