Who is the target audience?

The audiences are categorised by the industry as a potential market. For research my group tried to discover who was our potential market. The intended audience for Caleidoscopio are 16- 30 year olds of both genders. The audience would have an online presence as they would be attracted by the online promoting, such as IMDB and Facebook. Other profile psychographics include Inception, The Usual Suspects, The Dark Knight and Se7en. 

By finding out Caleidoscopio's target audience, we construct a typical market for our product. At first my group thought that the film would appeal to mostly young males, however by having a powerful and independent female protagonist we felt that this would also attract a female audience. Demographics point out an audience's significant social criteria e.g. age, gender, occupation and social class.

Teenagers dominates our target audience, so we found out what are typical values, attitudes and lifestyles choices of a teenager. Caleidoscopio attracts trendies and a rebel audience, they crave attention and admiration from their peers and wish to remake the world in their own image. These qualities also represent the protagonist of the film.