Genre is relevant to audiences because an audience has expectations of each genre, for example if you go to see a sic-fi film you would expect to see themes of space and/or time travel, or to a horror where you would expect to see iconography of blood and murder, e.g. Scream 4.
Genre affects film production because there are some aspects of a genre that the creative team would need to take into consideration. For example: location, you would expect a teen movie to take place in a teenage community, a place where someone of this age can relate to.
When a film is marketed, the audience will need to be aware of what the genre of the film is, so the film trailer will need to portray this. For a thriller, the trailer would need to reveal some elements of suspense and mystery.
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